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THE SHOPPING PHENOMENON

Economists are puzzled by the phenomenon that at the news of extreme financial crises, marketing sales rates usually go up as the willingness to spend money on part of the population increases - instead of decreasing as one would rather think.
However knowing how the Ego-mind functions this in not to be wondered at.
Because in moments, when the Ego is feeling threatened, i.e. is actively experiencing fear instead of only passively the way it is part of its inherent nature, it knows two different modes of action. Either it is jumping into active fighting mode or passive defence. The latter is characterized by the tendency to cling to false securities and fervently holding on to personal hopes and dreams in face of threatening circumstances. And the acquisition of material goods is providing exactly this kind of apparent security. However because nowadays credit cards, which are allowing for buying more than one's bank account actually contains, are commonly used to pay for one's shopping sprees, these mad shopping frenzies in face of financial crises can prove disastrous to personal existence. A similar reaction is also observable in moments, where an emotional upheaval of a different kind strikes. Really anything, which is increasing uncertainty of self and one's personal situation can act as a reason to spend money. Therefore it is advisable to be aware of one's instinctual reaction to bad news and personal disappointments - and to find a different outlet for the urge to acquire new things. There is one thing to do, which not only soothes the need to get hold of something new, but also possesses a soothing effect upon the upset emotions. And it is very simple: just go out into Mother Nature and pick flowers, herbs or pick up stones lying upon the foot-path...

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